Why is CTA (call-to-action) important in PowerPoint presentations?
A button or link that invites to take the user some sort of action is a CTA or ‘call-to-action’. The communication stays incomplete in the absence of a CTA.
It is also become very common within powerpoint presentation slides to contain a CTA. Selling, making aware or visiting a destination is the goal for any presentation.
Some presentations also contain multiple CTAs. In order to generate traffic, business, profit, leads, and revenue, it is necessary to have a good CTA in every presentation. CTA’s are a very crucial element of every PowerPoint presentation.
But it is imperative first to understand the audience and then add a CTA accordingly. The CTA relevancy will become a complete waste if you dont understand your audience and what actually you want to get out of them. This article will make you look at the meaning of CTA and strategies to implement it successfully.
What is a CTA?
A ‘CTA’ should be inviting a response from the audience. When we talk about CTA in online marketing, it is usually a clickable button that makes the user take some particular action or take them to a designated destination.
There can be a lot of actions. It could be either sending a message, redirecting to a website or directly calling a number. It is usually the website’s link, the date and time for an event or a number to follow up to inside a presentation.
It can even spur the user to buy a product, download a PDF, or just fill a form. Based on the requirements, the text or message for the CTA may vary. It is considered as a balance between a website conversion and a website bounce.
The most common texts used in the CTA are:
- Buy now
- Share now
- Chat Online
- Continue Reading
- Try it now
- Add to cart
- Subscribe Now
- Join Us
- Call Now
It needs for the PPT designer to be compelling, persuasive and creative for writing an effective CTA script or text. Here are some primary aspects to consider while setting up a CTA:
- The Look
- The Placement
- The Type(button or text overlay)
The two things that are a must with a PowerPoint slide CTA are that the viewers should easily spot them and also be aware of what next to do.
The Design
The CTA should be easily noticeable and recognizable. The presentation content must not let the CTA be lost. It should be present in the slide itself. It should be designed in a manner that stays unique but still remain a part of the narrative. Using a stark shadow or a contrasting colours outline would be able to showcase it in a better way.
Are you aware of Negative spaces? They are the breathing room for creativity. Thus the creativity of the negative spaces can very well be directed towards the CTA instead.
The Colour
For the CTA to stand out, it needs to be contrasting to the slide’s background colour.
These days you will easily find many articles online that have very well highlighted the CTA colour change and have also noticed a huge rise in engagement or leads.
The colour choice also depends on the overall colour scheme, the audience, the product, and the slide number.
The Image
The typeface of the CTA and image also needs to be appealing. These days a CTA image that is commonly used is that of a real human being who is looking at the viewer.
This makes the CTA appear more human. The CTA can also stand out from the added parameters like the colours, typeface, and placement that can make the CTA stand out.
The Copy
The appeal of a PowerPoint presentation can be enhanced with the use of images and videos. But there still needs to be enough copies present in the slides to educate the audience properly.
Asking your audience to take some action through your CTA is great, but in the first place, it is the content that interacts with them.
You should definitely eliminate surprises, secrets and subtlety when writing the text or copy for a CTA. The request should be crystal clear, and for this, active verbs work the best.
To create engaging presentations and allowing your message to garner the right result hiring a professional PPT design agency can also be a good idea. We hope your next presentation will have the best CTA to get your desired results. Good Luck!
