Best Content Distribution Channels
While promoting content successful content marketers use 5 different content distribution channels. Content promotion is equally important as content creation. Your content will not generate ROI if your ideal customers are not able to see it. To make sure your content is able to drive leads into your sales funnel you need to have a content distribution plan.
Content Distribution
The finest procedures and schemes are used to increase the reach of your content and get it in front of your target audiences in content distribution. There is a lot of methods and distribution platforms or content distribution channels to share your content with your audience To see short and long-term success with your content having a clear content distribution and syndication strategy is key.
What Are the Main Types of Content Distribution?
It’s important to remember that there is a multitude of ways to do content distribution.
Here we have shared the main kinds of content distribution:
- Paid
- Owned
- Earned
Let’s take a look at what these mean
Paid Content Distribution
In paid content distribution one has to spend money to promote your content. Think of channels like social media: Facebook or Twitter Ads, Quora Ads. The main purpose is that you pay for the content distribution and have complete power over audience targeting, budgets.
Owned Content Distribution
When you publish and promote content on the channels your brand owns then it comes under-owned content distribution. It might include hosting a landing page for your new whitepaper, posting new articles on your company blog, or sending an email to your subscribers.
Earned Content Distribution
This involves third parties sharing your content on your brand’s behalf. The commonly earned channels in this are PR, mentions on social media, or cross-posting on other blogs.
Some Famous Content Distribution Channels and Platforms
Email Marketing
Email marketing is still considered a very feasible content distribution channel viable for promoting and distributing content. You can either choose to email your currently existing subscribers or new ones. The best part is you will get the opportunity to track what works, and what doesn’t in terms of send times, subject lines, and more. It’s always considered worth building a dedicated email subscriber list. Email campaigns that are cautiously crafted are considered a powerful way to share your content at scale with primary decision-makers and can be also be used as part of an ABM campaign.
Paid Ads
Paid ads are another solid content distribution channel to share your content. One will get different levels of targeting granularity depending on the platform they use, but mostly, they will be able to narrow down the audience and make sure that they only deal with the right people. Target audiences by industry, size, company name, and more.
Facebook can also be used to target audiences looking same to your existing customers, or audiences to target who was having a proven interest in the topics you are discussing.
LinkedIn is another popular channel ideal if you’re running Account-Based Marketing campaigns and want to show content to specific accounts. It is also best to get your content in front of relevant companies
PR Newswire
To have your content chosen by large publications with relatively little investment PR can be a great way. It can get quite challenging to get your story chosen by bigger publications.
Outbrain
Another popular paid content distribution channel is Outbrain as it allows you to showcase your content on other sites for a fee. It can be an excellent way to increase the reach of your content, and you can also configure your targeting settings to make sure your promoted content only comes up on relevant articles and websites. Companies that regularly produce content such as blog posts or whitepapers are at an advantage, as they can develop ongoing campaigns and regularly add new content to them.
Telemarketing
Here comes another viable content distribution channel that qualified leads will see, and engage with your content.
Wrapping Up
So to have a content distribution plan is a key to see success with your content it is considered as the best way to increase the ROI of the efforts of your content marketing, and use your content to direct leads into your funnel.
