Tools to bring your Online Content Strategy ALIVE

Content marketing is the canvas for every brand to splash its colours on, but the art needs the right set of paintbrushes to make the perfect strokes. A great brand or product is only half the battle won. With every brand trying to make it big in the online space, there is little or no room for error. There are many tools for online content strategies, but today we are going to focus on the top 7 that can take your brand from ordinary to exemplary in a matter of weeks, or even days! 

BuzzSumo

 Get ideas on what type of content performs best with this extremely easy to use platform. Several marketers depend on BuzzSumo to know the real deal on what kind of content works and what does not. The platform lets you discover, analyze data points, sharpen your marketing strategy, identify influencers, and monitor digital trends. It is truly a one-stop-shop for all your content marketing needs, and with this tool, you won’t miss a thing. 

Content tools

When it comes to different tools for online content strategy, this one makes it to the top 3. This platform lets you create, publish, and analyze content for all your different marketing campaigns. Besides this, if you get the App, it allows you to draft and edit content with an SEO indicator. One of the most reliable features of this platform is its AI-powered insights in regards to content and the auto-publishing feature for social media posts. 

Slack

If you need to collaborate and communicate more efficiently, then this tool is for you. The Slack app is designed in such a way that it lets you communicate and work in partnership with your colleagues and clients from anywhere in the world. You can share ideas and work together in real-time, and Slack also supports other essential apps like Dropbox and Google Docs. This makes it so convenient and easy to use. 

Trello

Going in line with collaborative needs, Trello is a visual collaboration tool that eases your content planning process in a fun way. You can use different boards and cards to present projects to your team, and if you are someone who enjoys making lists, then this app will be your BFF, as inside the cards you get a section for different lists, which help you stay on track with the different jobs that need to be executed. 

Google Analytics

This one may not be a surprise as everyone is aware of Google Analytics. Over the years, this tool has helped marketers with comprehensive reporting and reliable website data analyses, and it continues to be one of the topmost tools for those who seek a robust content strategy platform. Google Analytics tells you how your customers engage with the ads you post, and also helps you manage your website content. It says you what works, what does not work, and enables you to revamp your content at any given time.  

Canva

While the quality of content is essential, the aesthetic representation is required as well to make a lasting impression on the consumers. If blogs are an integral part of your content strategy, you can go the extra mile with Canva in creating vibrant and beautiful images to support your content. Photoshop is excellent, but it takes time and requires a different set of expertise. Canva is easy to use, even if you don’t have the technical skills needed for Photoshop. With tons of options to choose from, Canva comes with a variety of pre-installed templates, designs, etc., which means you don’t have to waste a lot of time creating, as it’s quick and easy. 

MailChimp

You are wondering whether email marketing needs to be one of the core components of your content marketing strategy? 

YES, it needs to be! Email marketing has been on top of its marketing game, thanks to MailChimp, which is the perfect solution for seamless content marketing through emails. With the MailChimp tool, you can access the dashboard from your laptop, as well as your mobile, and the best part is that it’s FREE! The App has a plethora of features to offer, but the one that stands out the most is where you get to build an email list with the subscribers who engage with your content regularly. Besides this, you can monitor the average click rate and keep track of those who subscribe, as well as unsubscribe. 

All these tools give you great insights into your content strategy in addition to helping you with great ideas, analyses and data segregation. Use all of these or a few and start creating excellent content that doesn’t just lure your target audience, but helps retain them too.